- The entrepreneur Benji Travis supports himself by running four YouTube channels with a combined 3.8 million subscribers.
- Gaining those first 1,000 subscribers on YouTube allows creators to apply for YouTube’s Partner Program and start earning ad revenue. But it isn’t easy.
- In an interview with Business Insider, Travis, who runs the YouTube channel Video Influencers with Sean Cannell, shared four tips on how to grow an audience online.
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But getting there isn’t as easy. Some creators use their platforms to share tips and tricks on how to build a career online fast.
One is Benji Travis, who has been on YouTube for over a decade. He helps run four YouTube channels with a combined total of 3.8 million subscribers and says he makes a seven-figure income this way. His wife, Judy Travis, is a beauty vlogger behind the channel Itsjudytime.
Benji Travis uses his platforms to share tips for a successful career online. He and fellow creator Sean Cannell wrote the book “YouTube Secrets: The Ultimate Guide to Growing Your Following and Making Money as a Video Influencer,” and they run the YouTube channel Video Influencers, where they share similar tips to their 530,000 subscribers.
“One of the best audiences to reach out to is the one where you are already in their shoes,” Travis told Business Insider. “You know how to talk to that person so naturally. It helps you get over that fear of being on camera and helps you say the right words to get them to watch your videos and learn from you, but also subscribe.”
Travis shared four tips people could follow to get their first 1,000 subscribers on YouTube.
1. Figure out what value your videos will provide
The first thing creators should do is know what value they’re going to offer the audience and start small. Focus on the first 1,000 people you’re going to reach. That’ll create a niche audience. For example, if you were going to start a gardening channel, you might narrow in on first-time homeowners.
Next, decide on the length of your content. Will they be short tutorials or deeper dives?
2. Decide on a frequency and stick to it
Like a TV show, you want to be consistent so you establish a connection with your audience. Travis said he recommended people publish at least once a week — with the caveat that they shouldn’t sacrifice quality for quantity.
“You’ve got to commit to something, and consistency is key,” he said.
3. Study the data and learn from your results
One of the biggest mistakes people make is not continually improving their videos, Travis said. He recommends looking at metrics like comments, likes, views, retention, and click-through rates, a measure of how many people see your video thumbnail and click on it.
If you put out a 10-minute video, how much of that video is the average audience looking at? Travis said 70% was a good figure to strive for.
“What you want to do is try to hold your audience’s attention for as long as possible,” he said.
4. Sweat the details
Getting people to watch and return for more means focusing on the details.
“You’re always trying to deliver more value in each video you upload,” he said.
This could mean buying a good camera and improving things like the lighting, title, and thumbnail, the image people see when they come across your video, he said. Your title should be compelling and represent what’s in your video. Free websites like PicMonkey can create an image that will make people want to click through.
For more on how influencers are profiting from their success online, according to industry professionals and creators, check out these Business Insider Prime posts: