/Black Friday 2020: The Best Deals & Sales Live Now – Business Insider

Black Friday 2020: The Best Deals & Sales Live Now – Business Insider

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Happy Thanksgiving, everyone!

Black Friday
2020 is a mere day away, but if you’re getting a jump on your holiday shopping there are already a lot of good deals on everything from laptops to kitchen appliances ahead of the much-anticipated shopping event.

Retailers like Amazon, Best Buy, GameStop, Kohl’s, Macy’s, Nordstrom, SephoraTarget, The Home Depot, Ulta, and Walmart are currently offering several Black Friday deals in stores and online, which means you can snag bargains ahead of November 27. Better still, shoppers can expect another round of deals through Cyber Monday 2020 and even a few days following. 

Highlights include huge markdowns on TVs, Apple devices, headphones, and vacuums.

Suffice it to say, there are plenty of deals to keep track of. Below, we show you the best deals available now and answer all of the questions you have for Black Friday 2020, including how our team of expert product reviewers expects holiday shopping to be different during the novel coronavirus pandemic.

Nearly every major store has released new deals in the days leading up to Black Friday and

Cyber Monday
. Below, we’ve listed the highlights we’ve found so far. We’re also keeping track of all of the store sales happening across the web, from big-box retailers like Amazon and Walmart to direct-to-consumer startups like Casper and Brooklinen.


PlayStation Plus allows gamers to play online, nets them special discounts in the PlayStation Network store, and subscribers get free games each month that remain available as long as the PlayStation Plus subscription is active. During Black Friday,
you can save $15 off a year-long subscription.


The Lenovo IdeaPad L340 is a great gaming PC option for shoppers on a budget. With 256 GB SSD, 8 GB of memory, and a GeForce GTX 1650 graphics card, it can run most games at 1080p. For $420, this gaming laptop is a tremendous value.


If you have a Google Assistant-compatible smart home, the Nest Hub is a nice smart display to add to your setup. Discounted by $40, this is an excellent and rare low price.


This bundle includes Nintendo’s hit portable console with a digital copy of the most popular Switch game, “Mario Kart 8 Deluxe.” Several retailers will have the bundle for $60 off during Black Friday sales.


If you have a bunch of Android apps already, the Samsung Galaxy Tab A 8.0 is a top-notch affordable tablet with access to the best Android app store there is. The smaller version of the Galaxy Tab A typically sells for about $150, making this drop to $100 an excellent deal.


Deals on these smart bulbs aren’t uncommon, but $100 for a pack of three is a solid deal. They’re easy to install and can be controlled via Bluetooth to change your lighting to either your personal preference or one of many presets.


The Charge 4 offers a built-in heart rate monitor, meaning that it can track a range of different activities — including walking, running, swimming, and more. Right now you can snag one for its lowest price ever just under $100.


The Roku Streambar is a compact soundbar with built-in Roku streaming support. During Black Friday, shoppers can pick it up for $100, or $30 less than usual. This is the lowest price we’ve ever seen on this 2-in-1 device.


The Roku Ultra is the most well-rounded streaming box you can buy, and during Black Friday, shoppers can pick it up for $30 less than its usual going price. This particular Roky supports Dolby Atmos, Roku voice commands, and convenient Bluetooth streaming.


Hisense’s 55-inch 4K Roku TV balances image performance, smart connectivity, screen size, and cost less than any other display in this size range. During Black Friday, Target shoppers can pick it up for just $200, which is $150 less than its usual price.


The TCL 4 Series is a solid entry-level 4K TV with basic HDR support and Android TV streaming built in. This current $230 price is $70 less than usual — a good option for Black Friday shoppers.


This latest-gen Xbox gamepad is the best Microsoft has ever made, and during Black Friday, shoppers can save $20 on this recently released controller.


Samsung makes some of the best microSD cards on the market. This EVO microSD card can be used to expand the storage on your smartphone or Nintendo Switch. This particular card drops to an all-time low of $25 during Black Friday.


The Instant Pot Duo multicooker makes delicious home-cooked meals super easy. During Black Friday, this 6-quart version is selling for $70, which is $30 less than usual and the lowest price we’ve ever seen.


Android tablets are a rarity, but this Lenovo Smart Tab M10 is one of the best you can own. This usually $99 tablet doubles as a smart display, thanks to its included dock, and will sell for just $150.


Amazon’s latest eero mesh Wi-Fi system includes three units that serve as both routers and range extenders in one, creating a Wi-Fi network that covers your entire home. During Black Friday, this normally $249 set drops to $174. While not the best deal we’ve seen this year, this markdown is still a solid discount over its usual price.


This limited-edition Roku SE streaming player is available exclusively at Walmart and will sell for a low $17. This is one of the cheapest ways to add streaming capabilities to TVs and includes an HDMI cable and remote.


The Amazon Echo Show has all the perks of the original, but it adds a touchscreen for streaming Prime Video and making video calls. During Black Friday, shoppers can pick it up for $150, the lowest price we’ve ever seen, plus two bonus Hue bulbs.

Outside of Amazon’s annual Prime Day shopping holiday, Black Friday and Cyber Monday are the best days out of the year to find discounted Amazon devices. This year, shoppers can expect hefty discounts on Amazon’s ever-growing catalog of smart home products, which include Kindle e-book readers, Fire TVs, Echo speakers, Ring security cameras, and more.


Marking a noticeable shift from previous models, the new Echo swaps out the lineup’s traditional cylindrical design for a brand-new spherical form factor. You can get this mini-Echo even cheaper for $28.99, a $21 discount, during Amazon’s Black Friday deals, which run from Nov. 20-27.


The Amazon Fire TV Stick 4K streams video in 4K straight to your TV. You can get it even cheaper at a $20 discount during Amazon’s Black Friday sale, which runs Nov. 20-27, bringing the price down to $29.99.


The Ring Video Doorbell Pro offers many of the perks of the standard Ring doorbell, but the best thing about it is its sleek profile that fits on a door frame. Amazon is offering it at an $80 discount for $169.99 as part of its Black Friday deals running from Nov. 20-27.


This 32-inch smart TV comes featuring Amazon’s Fire TV interface baked right into a 720p resolution display with integrated Wi-Fi for an excellent deal price of just $100.


The Fire HD 10 tablet offers the largest display screen in Amazon’s lineup and is 30% faster than older iterations. During Black Friday, this 10-inch tablet drops back down to its Prime Day price of $80.


Amazon’s latest eero mesh Wi-Fi system includes three units that serve as both routers and range extenders in one, creating a Wi-Fi network that covers your entire home. During Black Friday, this normally $249 set drops to $174. While not the best deal we’ve seen this year, this markdown is still a solid discount over its usual price.


The Amazon Echo Show has all the perks of the original, but it adds a touchscreen for streaming Prime Video and making video calls. During Black Friday, shoppers can pick it up for $150, the lowest price we’ve ever seen, plus two bonus Hue bulbs.

 

Target has especially strong deals on home goods like mattresses, kitchen appliances like air fryers and Instant Pot cookerstech like smart home devices and speakers, and more.


The higher-end version of our top electric toothbrush pick, the 3000 is Bluetooth compatible for personalized brushing and includes three different cleaning modes. It typically costs much more than the 1000, but right now, it’s only $30 more.

Walmart, like Best Buy and Target, offers big price drops on everything, including the latest TVs, speakers, headphones, laptops, and gaming gear.


Adding an SSD to your PC is a game-changer for performance and the Samsung 860 EVO is a great option to do so. It typically sells for $130 across online retailers, but right now you can grab a 1TB version for only $100. 


The smaller-capacity version of the Duo Crisp, this Instant Pot adds air frying and sous vide tech to its already packed resume of cooking options. This pressure cooker, typically selling between $150 and $180, has dropped to $79 during Walmart’s Black Friday sale — the lowest price we’ve ever seen on this model.

 


Typically selling for $144 across other online retailers, this price drop to $89 is a solid price to grab a Sun Joe SPX 2003 for. This model comes with 3 spray tips and can generate up to 2000 PSI to clean with ease.


At over 50% off street price, this is an exceptional deal on a Lenovo-brand smart clock compatible with Google Assistant.


Bidets have only started to catch on in the United States in the past few years, though they’re common and quite popular in parts of the Middle East, Europe, and Asia. During Black Friday, you can save $10 off this barebones model.

 

Now through December 1, the popular department store will have deep discounts on women’s, men’s, and children’s clothing, accessories, skincare, makeup, home goods, and more.


Fitted with a waterproof upper, the Sam Edelman Tinsley is a durable take on the classic Chelsea boot.


Featuring a quilted pattern and fitted waist, the Cole Haan Hooded Down Jacket delivers an elegant take on a winter parka.


At more than half off, the Madewell Remi Mule is an amazing deal to grab now and save for next spring and summer.


The Nordstrom Men’s Shop Dress Shirt is made from wrinkle-resistant cotton, and is available in a wide range of sizes.


The Adidas Ultra Boost Clima is lightweight, breathable, and responsive, making it everything runners need for long-distance comfort.


Made with genuine sheepskin, these UGG boots are comfortable and will always keep your feet warm.

Year after year, Best Buy provides solid price drops on everything, including the latest TVs, speakers, headphones, laptops, gaming gear, and more. Best Buy’s Black Friday 2020 sale features a Black Friday price guarantee to help you save all season long, but it’s a perk limited to My Best Buy members. 


This latest-gen Xbox gamepad is the best Microsoft has ever made, and during Black Friday, shoppers can save $20 on this recently released controller.


At over 50% off street price, this is an exceptional deal on a Lenovo-brand smart clock compatible with Google Assistant.


If you’re looking to up your home security, this smart home security system is discounted by $70 right now. This specific bundle includes the base station, keypad, motion sensor, and 4 entry sensors; other Simplisafe bundles may have more sensors in them, but they typically cost at least $50 more.


Down by $50, this is no small price drop for a smart home-worthy thermostat. It’ll likely drop even lower come Black Friday and Cyber Monday, but this is a solid price to grab one at while it’s still in stock. Not only does it control the temperature, but you can even voice command it to hear the news, order your groceries, and much more.

Every year, Apple devices seem to find their way into most people’s wish lists — for good reason. Apple’s iPhones, MacBooks, iPads, and AirPods are some of the most loved devices in the world, and shoppers can expect big discounts on nearly everything Apple has to offer.


The Apple Watch SE is the perfect blend of features and affordability. This recently released Apple Watch is selling for less than $20 its usual price — which was already a bargain for all it offers.


On top of the usual fitness and health tracking features and sensor you’d find on previous generations, the Apple Watch Series 6 lets you measure your blood oxygen level, take an ECG from your wrist, see your fitness metrics directly on your wrist. It’s brand new, so deals make the Series 6 tempting, especially the $70 discount we’re seeing now.


The Apple AirPods sound good and they work well with other Apple devices, but they might not fit in everyone’s ears. This model is frequently available for $130, but it’s possible the AirPods could dip back down to an all-time low price of $99 on Black Friday.

 

During Black Friday, we expect to see several 4K TVs in myriad sizes drop in price. Black Friday is historically one of the best times to buy a new set, be it a cheap TV or a fancy 4K TV or OLED TV, outside of Amazon Prime Day and Labor Day weekend.


Sony TVs have some of the best video quality, but they tend to be on the pricey side. The $1,000 deal takes care of that.


Vizio’s 4K OLED TV features all of the benefits that OLED displays are known for, including an infinite contrast ratio. The TV is on sale at Best Buy for just $1,500 right now, making it the most affordable 65-inch OLED you can buy.


LG’s BX is the most affordable 2020 OLED the company offers. It’s not as advanced as the CX, and it can’t get as bright, but overall picture performance is very similar to that more expensive model. At a sale price of $1,198, it offers a lot of value, but it can’t quite beat Vizio’s $900 Black Friday deal price on its competing 55-inch OLED.


This 50-inch Samsung Smart TV is selling for about $100 less than its usual going rate. While it may not have a fancy OLED panel, this Samsung TV offers several streaming apps and is an incredible value.


The Roku Premiere offers 4K and HD streaming and comes with Roku’s signature simple remote. This $25 Black Friday Price is the best we’ve ever seen on this particular streaming media player, beating the Prime Day price by a few dollars.


The TCL 4 Series is a solid entry-level 4K TV with basic HDR support and Android TV streaming built in. This current $230 price is $70 less than usual — a good option for Black Friday shoppers.


This LG 55-inch unit features edge-lit local dimming for improved contrast and supports both Alexa and Google Assistant. During Target’s early Black Friday sale, it’s selling for $200 less than usual.


Hisense’s 55-inch 4K Roku TV balances image performance, smart connectivity, screen size, and cost less than any other display in this size range. During Black Friday, Target shoppers can pick it up for just $200, which is $150 less than its usual price.


This TCL 43-inch 4 Series 4K TV packs a built-in Google Assistant and a surprisingly good 4K UHD HDR-ready panel. Right now, shoppers can save $30 on this particular set.


The TCL 4 Series is a solid entry-level 4K TV with basic HDR support and Android TV streaming built in. This current $230 price is $70 less than usual — a good option for Black Friday shoppers.

If you’re looking for gifts for the gamer in your life, or want to add to your expanding collection of games and accessories, Black Friday is, without question, one of the best times to shop.

While we don’t expect to see any doorbuster deals on the latest consoles from Sony and Microsoft, shoppers can expect tons of markdowns on the Nintendo Switch and its vast library of games, PC gaming hardware and peripherals, and gaming computers.


This bundle includes Nintendo’s hit portable console with a digital copy of the most popular Switch game, “Mario Kart 8 Deluxe.” Several retailers will have the bundle for $60 off during Black Friday sales.


Google’s ambitious game platform, Stadia, offers a Netflix-style, cloud-based experience without the need for a console. This $15 discount is the best we’ve seen on this controller and Chromecast bundle yet. However, if you’re willing to wait until Black Friday, the price will drop an extra $5.


When Mario and Princess Peach are kidnapped in a haunted hotel, it’s up to Luigi to face his fears and save the day in this ghost-busting adventure. This and several more Nintendo exclusives are $20 to $30 off during Black Friday sales at Amazon, GameStop, Target, Best Buy, and Walmart.


The Logitech G MX518 is the new and improved version of the classic gaming mouse. Right now, it’s down to just $20, the lowest price we’ve ever seen on this super capable mouse.


This latest-gen Xbox gamepad is the best Microsoft has ever made, and during Black Friday, shoppers can save $20 on this recently released controller.


PlayStation Plus allows gamers to play online, nets them special discounts in the PlayStation Network store, and subscribers get free games each month that remain available as long as the PlayStation Plus subscription is active. During Black Friday,
you can save $15 off a year-long subscription.


Xbox Game Pass Ultimate offers a Netflix-style subscription with hundreds of games for Xbox and PC, and the Xbox Live Gold service needed to play Xbox games online. This discount on a 3-month membership is one we see often, but since these subscriptions can be added to existing memberships, it remains a solid investment and an excellent stocking stuffer.


Adding an SSD to your PC is a game-changer for performance and the Samsung 860 EVO is a great option to do so. It typically sells for $130 across online retailers, but right now you can grab a 1TB version for only $100. 


for Nintendo Switch

 

This year, shoppers will likely see big discounts on headphones from nearly every brand, including Sony, Beats, Bose, and Sennheiser. Shoppers can expect several noise-canceling headphones and truly wireless earbuds to drop to Prime Day prices.


The Bose 700 headphones feature advanced noise cancellation technology with level adjustments, a comfortable design, and support for Google Assistant and Amazon Alexa. The black version of the headphones is available for $40 off, while the soapstone model is $80 off right now at Best Buy and Amazon.


The Bose QuietComfort 35 II are still excellent headphones and exist alongside the newer Bose 700 as a more affordable wireless noise cancelling option. They are 33% off during Amazon’s Black Friday sale running Nov. 20-27.

Whether you’re looking for a new laptop for work or searching for a new gaming laptop, you’ll have lots of options to choose from during Black Friday and Cyber Monday. This year, shoppers can expect big savings on Apple MacBooks and Windows PCs from HP, Dell, Lenovo, Samsung, and more.


The Lenovo IdeaPad L340 is a great gaming PC option for shoppers on a budget. With 256 GB SSD, 8 GB of memory, and a GeForce GTX 1650 graphics card, it can run most games at 1080p. For $420, this gaming laptop is a tremendous value.


This 2-in-1 Lenovo Yoga laptop offers up Intel’s 10th generation Core i7 processor, 12GB of RAM, 512GB solid state drive (SSD), a FHD display, and can function as a tablet. The $1,000 discounted price is one of the best we’ve seen on the super-capable ultrabook.

If you’re looking for a kitchen upgrade, Black Friday is a great time to shop. Brands like Breville, Cuisinart, Pyrex, and Instant Pot will see huge discounts ahead of and during Black Friday.


The powerful multi-cooker can fit everything from a pizza to a tray of vegetables to an entire chicken. It features 10 pre-set cooking programs, two universal grill racks, and three cooking levels to make dinner prep efficient. It’s on sale at The Home Depot during Black Friday, making it a good value for anyone who wants to streamline their cooking.


Deals on Fizzi bundles are very common and likely to turn up in earnest in the build-up to Black Friday, but worthwhile discounts on a single unit are rarer. Down to $70, it’s a small but pleasant discount on our top pick for best user-friendly soda maker.


Available in four colors and finishes including stainless steel, the GE is quiet (54 dbA), dries items up to 3x more with the Dry Boost feature, and includes dedicated silverware jets to get flatware sparkling. The features — especially a stainless steel finish — are well worth the sale price, so we’d suggest taking advantage of the Black Friday deal soon.


The Instant Pot Duo multicooker makes delicious home-cooked meals super easy. During Black Friday, this 6-quart version is selling for $70, which is $30 less than usual and the lowest price we’ve ever seen.


The rounded bottom of this specialty pan is ideal for making sauces of various consistencies, and it means you won’t get ingredients stuck in any corners. Other cookware at Made In is up to 30% off during Black Friday.


The eye-catching nonstick ceramic pan is deeper than a standard frying pan so you can steam a piece of fish in the basket first, and then use the same pan to whip up a scramble directly afterward. It’s highly popular and often sells out, so take advantage of the Black Friday deal. Note that it won’t ship until late December and January.


Upgrade your kitchen setup with all six of Sardel’s products: a nonstick skillet, two skillets (10- and 12-inch), sauté pan, sauce pan, and stock pot. You get a free 30-day trial, a lifetime limited warranty, and free shipping with your order. You can get it all for a flat $500 right now.


Even if you’re just eating last night’s leftovers, you’ll feel fancy using these sleek and sophisticated stainless steel utensils. You save $56 — or the price of four pieces — during the sitewide 20% off sale.

The best mattress brands always offer Cyber Week deals that can save shoppers hundreds of dollars. This year, many started their sales well in advance and will extend them days after Cyber Monday. You may also want to pair your new mattress with a new set of sheets, pillows, or weighted blankets.


Bear Mattress is offering 20% off on not just this mattress, but all mattresses, along with two free memory foam pillows.


The medium-firm mattress has the support of a spring mattress and the comfort of memory foam and features cooling technology. It comes with a 100-night free trial. While hybrid mattresses from online startups can cost thousands of dollars, Wayfair Sleep’s is under $500 during the retailer’s First-Chance Black Friday sale.


The gel memory foam of the Nectar makes it a versatile mattress that conforms to the contours of your body to relieve pressure. The mattress is $400 off, plus, you’ll get a bunch of free accessories with your purchase: two cooling pillows, a sheet set, and a mattress protector ($399 total value).


The cool, airy, and beautiful linen sheets from MagicLinen will be your summer favorite, or if you regularly sleep hot, a durable yearlong standby.

 

Best Black Friday style and beauty deals

Nearly every fashion and style retailer, big and small, will offer wide-ranging sales during Black Friday and Cyber Monday. Whether it’s a new winter coat or a new pair of slippers, the shopping holiday is an excellent time to shop. 

Of course, there are several stores, like Adidas, Amazon, L.L.Bean, and Ulta, that are currently offering sales you can take advantage of right now.


This popular Nurse Jamie roller massages the skin to mimic the techniques used in spa facials to promote temporarily tighter, glowier skin.


The T3 Featherweight Blow Dryer is ultralight, compact, and has two heat settings. 


Each Burgundy Palette comes with nine pressed powder eyeshadows that range from matte to metallic to satin finishes. 


The higher-end version of our top electric toothbrush pick, the 3000 is Bluetooth compatible for personalized brushing and includes three different cleaning modes. It typically costs much more than the 1000, but right now, it’s only $30 more.


The Dawson’s design is a callout to hiking packs, but it’s a light fabric backpack intended for daily use. It’s got many, sizable compartments and, discounted by $31, now is a better time than ever to pick one up.


It’s hard to go wrong with a classic design like the Wayfarer, and right now you can get a pair for only $85 — an uncommon but excellent price drop.

With lockdowns in place, people are putting more emphasis than ever on installing holiday cheer in their homes this season. Black Friday is a great time to shop huge discounts on holiday and Christmas decor. Kohl’s is offering more than 50% off all of its St. Nicholas Square holiday decor line (save an additional 10% with code THANKS), plus you’ll get $15 Kohl’s Cash for every $50 you spend. Target is also offering big discounts on its popular Wondershop decor, including 20% off Philips & Wondershop artificial trees, plus up to 20% off outdoor lit decor and holiday lighting. You can also find deals on holiday pajamas, Christmas ornaments, and more from retailers like Old Navy, West Elm, Pottery Barn, and others.

 

What is Black Friday? 

Black Friday is an annual sales event that traditionally happens at the end of November and, historically, marks the beginning of the holiday shopping season. The event is one of the biggest shopping holidays of the year — sales are so high that the day can push a retailer into “the black,” or solvency.

Shoppers can expect thousands of deals to crop up on over the entire weekend.

Is Black Friday 2020 canceled?

No, but it will be unlike any Black Friday that came before it. This year, Black Friday will be longer and more online than ever.

Nearly every major retailer is offering deals and exclusive offers throughout the month of November if they haven’t started already. 

With the ongoing pandemic, the in-store Black Friday experience will look a lot different than in previous years. It’s hard to imagine seeing the deluge of people scrambling for doorbuster deals happening this year with safety restrictions in place.

When is Black Friday 2020?

Black Friday is always the Friday after Thanksgiving. This year, Black Friday falls on November 27. 

However, due to increased online shopping and subsequent supply-chain delays related to the coronavirus pandemic, several storefronts, including Walmart and Best Buy, have augmented their schedules. Nearly every retailer is offering new sales and deals leading up to Black Friday. 

Shoppers can expect Black Friday-caliber deals will last through and beyond Cyber Monday.

What time does Black Friday start?

Technically speaking, Black Friday starts at 12:01 a.m. local time on November 27 for online retailers. However, Black Friday sales start whenever each retailer decides their sales will go live.

From what we’ve seen so far, several retailers will be releasing new deals every week in 2020. 

  • Amazon: Amazon’s early Black Friday sale is already underway, but the best deals await those who shop on November 27.
  • Best Buy: Stores will be closed today, Thanksgiving Day, but the retailer is offering several deals ahead of schedule.
  • GameStop: GameStop’s Black Friday sale began online on November 25 at 9 p.m. ET. Stores will open at 7 a.m. on Black Friday with extended hours, and the sale will continue through November 29. 
  • The Home Depot: The Home Depot’s Black Friday and Cyber Monday sales are live now through December 2. 
  • Kohl’s: Stores are closed for Thanksgiving Day, but the retailer’s online sale kick off today through Black Friday; the best sales will be saved for Black Friday proper. 
  • Macy’s: Macy’s Black Friday deals are now live across all departments. Macy’s stores will be open at 5 a.m. on Black Friday.
  • Nordstrom: Nordstrom’s Black Friday deals are also live across all departments, now through December 1. 
  • Target: The company is offered new deals every week of November for Black Friday this year, with weekly ads dropping each Thursday.
  • Walmart: Walmart’s Black Friday sale kicks off on today, Thanksgiving Day, at 7 p.m. EST. In-store shopping on Black Friday starts at 5 a.m. local time. 
  • Wayfair: Wayfair’s early Black Friday bargains are already released, but it’s light on bonafide deals. We expect the retailer is saving its best prices for Black Friday. 

How long do Black Friday sales last?

Don’t be fooled by the name that suggests it’s a single day. It’s most definitely not. It’s more like a shopping season that begins in early November. 

Black Friday deals have started days and weeks in advance of the actual shopping day and will continue on until Cyber Monday. Better yet, some retailers hold their deals until well after both events to further boost the entire December shopping season.

What should you buy on Black Friday? 

Since it falls a few weeks before the gift-giving season, Black Friday provides excellent opportunities to buy — and save on all your holiday gifts  — before the last-minute rush. 

It’s nearly guaranteed that you’ll get great value for your money on certain products during Black Friday — but some products tend to see better discounts at other times of the year. If you go in knowing what you’re looking for, you’re less likely to be ripped off by a fancy-looking coupon or to spend money on products you don’t need.

Shoppers can expect tons of great deals — including so-called “doorbusters” — online before and early on in Black Friday. During the event, prices will drop to all-time lows, often beating out prices we see over the course of the year. The sale covers every product category: tech, home and kitchen, fashion, and smart home. 

This Black Friday, shoppers should expect to see similar offers to the ones we saw on Amazon Prime Day, except more wide-ranging.

We recommend focusing on the following product categories if you want the best deals: 

  • TVs
  • Smart home devices
  • Gaming consoles and video games
  • Kitchen appliances

Historically, Black Friday has been a great time to purchase big-ticket electronics — especially larger TVs. Whether you’re looking for a top-of-the-line Samsung set or LG OLED, or a budget-friendly TCL or Hisense model, Black Friday will likely deliver several deals.

Much like Amazon Prime Day, we expect to see tons of discounts on smart home products. We’ll see Amazon Echo products drop to their lowest prices ever, plus several discounts and bundles on Google’s recently released products.

This Black Friday is happening after the latest Xbox and Playstation consoles releases. While we’re unlikely to see any markdowns on the consoles, we may see a few bundles crop up. We will likely see modest discounts on games for all consoles, and huge bundles for last-generation consoles. 

If you’re looking for a kitchen upgrade, Black Friday is a great time to shop. We’ll see big discounts on Instant Pot pressure cookers, KitchenAid appliances, pots and pans, plus everything else you’ll want for the upcoming holiday season.

Of course, the deals found during Black Friday are incredibly wide-ranging. We expect there to be several deals on diapers, toilet paper, and other household essentials and toiletries.

Is Black Friday or Cyber Monday better?

It’s complicated, and it matters much less this year.

For those unfamiliar, Cyber Monday traditionally comes three days after Black Friday, on Monday. However, we’ve seen Black Friday and Cyber Monday slowly merge and expand to a weeklong, or even a monthlong affair. Different products receive better discounts on each day, and the deals that each retailer offers will vary.

This year, with most Americans shopping online, it’s more critical for shoppers to know where and what time to shop, not what day. 

A good rule of thumb to follow: If you think you see a good deal, (e.g., one we recommend) create the order as soon as possible. While you can always cancel or return a product, it’s impossible to take advantage of an inactive, or expired deal.

Suppose you purchase a discounted product during Black Friday and see a more significant markdown at another retailer come Cyber Monday. Don’t sweat it.

You can ask the original storefront to match the price (some automatically refund you the difference), or you can return or cancel the order, then place a new order with a better price. Some orders won’t even ship during the weekend, which makes it easy to cancel orders.

For those who can shop in-person during Black Friday, we’ve found that it’s better to shop on Black Friday in these situations:

  • For expensive products
  • For major stores
  • For this year’s products
  • If you plan to do all your shopping in stores (if it’s available in your area) instead of online

It should go without saying, but this year’s in-store experience will be a lot different from last year. If you so choose to shop on Black Friday in-person, make sure to read up on the safety guidelines provided by each storefront.

What stores have Black Friday deals? 

Outside of a few notable exceptions like REI, nearly every major retailer and direct-to-consumer company will offer markdowns during the event. Shoppers should expect deals from Walmart, Best Buy, Dell, Amazon, Adorama, Lowe’s, The Home Depot, and more.

As we do every Black Friday, we are sifting through all of the offers and rounding up the best deals from your favorite retailers. 

Will there be Black Friday shipping delays?

Shipping delays and major shopping holidays go hand in hand, and this year is no exception. Experts suggest that consumers may see low inventory problems and shipping, during Black Friday and the weeks following

While we do expect shipping delays, several retailers, including Walmart, Target, and Best Buy, are hoping to alleviate some of that stress by offering in-store pickup and contactless curbside pickup. This means shoppers can grab their orders at a nearby location if the store has it in stock. 

When do Black Friday ads come out?

Every year, shoppers eagerly await Black Friday advertising to get a sneak peek at the deals each retailer will offer. Shoppers use these “ad scans” to help create their Black Friday game plan.

With Black Friday arriving tomorrow, shoppers can already preview the sales available from storefronts like Amazon, Best Buy, Target, and Walmart. We’ll update this section to include all of the available ad scans as soon as they become available.

Here are the most important ad scans currently available: 

  • Amazon: The online retailer previewed its plans for Black Friday with a press release. There, Amazon announced that it would kick off its Black Friday sale on November 20, with discounts on tons of products, including Amazon-branded goods, Echo devices, Ring smart home products, and more.
  • Best Buy: Best Buy’s Black Friday offers are currently live on their website. Be on the lookout for the “Deal available today” banner for markdowns you can take advantage of now, with new deals refreshing regularly until Black Friday.
  • GameStop: Shoppers can start finding discounted games and consoles early via  gamestop.com and through the GameStop mobile app starting November 25 at 8 p.m. CST, and in-store starting November 27 through November 29.
  • Home Depot: Now through December 2, The Home Depot is offering discounts on appliances, home improvement tools, holiday decor, and more.
  • Kohl’s: Kohl’s pre-Black Friday sale kicked off on November 22. Shoppers can save an additional 15% off select products and pick up $15 Kohl’s Cash for every $50 spent. Starting Thursday, November 26 through Black Friday, Kohl’s will release several limited-time “Super Deals” wherein the retailer will offer its best discounts.
  • Target: While some doorbusters won’t be available until tomorrow, Target is offering several Black Friday deals right now. Shoppers can find all of the deals available now and during Black Friday in the released ad
  • Walmart: To find the ad scan, first find your local Walmart via the local directory. Once you get to the “Store Overview” page, find the “Weekly Ad” section.

How we select the best Black Friday deals

  • We only choose products that meet our high standard of coverage and that we’ve either used ourselves or researched carefully.
  • We’ll compare the prices among top retailers such as Amazon, Best Buy, Target, and Walmart and include only the deals that are better than all others offered (not including promotional discounts that come from using certain credit cards). 
  • All deals will be at least 20% off, with the occasional exception for products that are rarely discounted or provide an outsize value.
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