/Day in the life: Suzy Batiz, Poo-Pourris $215 million founder

Day in the life: Suzy Batiz, Poo-Pourris $215 million founder

  • Serial entrepreneur Suzy Batiz filed for bankruptcy twice before founding Poo-Pourri in 2007.
  • The toilet spray brand has made her one of America’s richest women entrepreneurs.
  • The 56-year-old swears by self-care and working in sprints to stay sane and focus on her businesses.
  • Visit the Business section of Insider for more stories.

Most of Suzy Batiz’s schedule revolves around self-care, though she wouldn’t call it that. 

“The term ‘self-care’ doesn’t even make sense. It’s about balancing,” Batiz, the founder of the anti-odor bathroom spray Poo-Pourri, told Insider.

The Dallas-based entrepreneur, who is worth $215 million by Forbes’ count, swears by tea, transcendental meditation, and creative writing to stay centered. In addition to Poo-Pourri, Batiz runs Supernatural, a household cleaning products line, and Alive OS, a self-development program with eight-week online courses.

To balance it all, she says she works in six-hour sprints on her multiple businesses — though it wasn’t always so structured. 

“When I look at pictures of myself from even five years ago, you can see the stress in my face,” she said. “I thought I was happy then. I was working a lot.”

The mother of three started multiple failed businesses, including a bridal shop and a recruiting website, before starting Poo-Pourri in 2007. In September, she stepped down as CEO — she’s now chairwoman and chief visionary officer — so she could also focus on new ventures.

That new focus has come with a renewed set of daily habits, which Batiz shared with Insider below.


Batiz starts her day with tea, meditation, and creative writing.

Daniel N Johnson

5:30 a.m. to 9 a.m.

I’m a morning person. The very first thing I do is go make a cup of pu’er tea. I use loose-leaf tea. It’s a whole ritual in itself which is very, very important. It’s about easing into the morning. I drink it with almond milk. I’ll also have a green juice or protein smoothie.

The next thing I do is meditate. Tea and meditation are my two non-negotiables. I’ve done transcendental meditation for 18 years. I do it 20 minutes twice a day. You’re given a secret mantra — you can’t tell anyone else — and you just say the mantra over and over again. It’s really just about clearing and wiping the mind. 

Some days my mind is like an Energizer bunny, all over the places, thinking thought after thought after thought. And then some days it’s super peaceful and calm. But the whole practice is just to be with yourself no matter where you’re at. There’s no judgment.

After meditation I work on something creative. I love keeping my mornings open for creativity. I’ll write for at least 30 minutes, sometimes an hour and a half. If I’m not working on a project, it’s totally freeform.

Sometimes in the morning, if I don’t have anything creative going on, I will call and connect with one of my friends, like those old-fashioned phone calls we used to have. I’ve been mostly alone during the pandemic, but I’ve worked on myself a lot. I like being by myself so I don’t feel particularly lonely anymore. 

9 a.m. to 11 a.m.

I work out from 9 to 10 a.m. Three days a week, I do HIIT training (high-intensity interval training). I make sure to do it at least three times a week for my brain health, but it’s also good for your body. 

The other two days, I do a movement practice. There is a teacher named Ido Portal in Israel. I practice under one of his students. It’s really about flexibility and mobility and moving.

Sometimes I’ll eat after I work out, like I’ll have a couple and eggs and some bacon if I don’t have my protein smoothie. I’m dressed for work by 11.

Photo_Feb_24_21 10 07 31 AM 1

Batiz works from home in six-hour sprints.

Dustin Thomas

11 a.m. to 5 p.m.

I’m a power sprinter. I eat at my desk at lunch. I don’t take like a lunch break. I just power through. I love back-to-back calls — let’s just get it done. Everything in my life is about balance. I do my power sprints but I balance it with self-care.

We’ve had to innovate the way that we work internally at Poo-Pourri during COVID. But we’re such a well-oiled team that just hopping on Zoom rather than being in the office wasn’t that big of a change. We were already working a lot on

. We had the structure built internally so we could shift easily. At this point we don’t know if we need to go back to the office.

Every week I have some standing appointments for my businesses. Twice a week I talk to my CEOs. I have a financial meeting once a month and a three-hour executive meeting once a month with my team.

The rest of my schedule is a mixed bag. Sometimes I do podcast interviews, video interviews, working on new projects. I’m used to switching gears very quickly. Right now I’m doing tons of product development meetings for new products for Supernatural. I’m also pitching a sitcom about my life — it’s in development — and talking about possibly writing a book.


Batiz practices transcendental meditation twice a day.

Jonathan Zizzo

5 p.m. to 7 p.m.

I usually wrap up at five p.m., but sometimes I will work late if I’m involved in a super exciting project. I won’t work late out of duty or responsibility, but I will work late out of excitement. If I’m done for the day, I’ll meditate again.

I’ll have dinner around 6:30 p.m., maybe 7. I can’t sleep if I have dinner at 8:30 or 9. I’m a salad person at lunch but in the evening I’m more of a meat and potatoes person, veggies and solid foods. I don’t eat my denser meal at lunch because I’m sprinting.

7 p.m. to 10 p.m.

Normally in the evenings I’m getting a massage or I’ll sit in a sauna. I’ll watch a documentary on something I’m interested in. I don’t really watch much programming for entertainment. It’s more for me to learn and to kind of recoup. During COVID, I’ve actually watched more TV than I ever have before.

What I do in the evenings is really about introspection. Is there anything left I need to complete? Is there anything I could have done better? It’s rehashing and thinking about how I want to create the next day.

I’m in bed by 9:30 p.m., 10 p.m. at the latest.

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