/The Brooklyn Nets stake claim in metaverse with a virtual realm dubbed the Netaverse

The Brooklyn Nets stake claim in metaverse with a virtual realm dubbed the Netaverse

Kyrie Irving #11 and Patty Mills #8 of the Brooklyn Nets celebrate during the first quarter against the Cleveland Cavaliers at Rocket Mortgage Fieldhouse on January 17, 2022 in Cleveland, Ohio.
Kyrie Irving #11 and Patty Mills #8 of the Brooklyn Nets.

The Brooklyn Nets have created their own virtual world dubbed the “Netaverse.”

The name is a riff on the futuristic concept of the metaverse, a virtual world where people interact as avatars of themselves.

For the Nets’ take on it, more than 100 cameras around the court will feed into a video system that “quickly generates incredible lifelike 3D renderings in a matter of seconds,” YES Network said in a video on Twitter.

The worldwide premiere of the new technology on January 15 when the Nets faced the New Orleans Pelicans on Brooklyn’s home court, the Barclays Center.

“The Netaverse will bring viewers to places on the court never seen before,” the YES Network’s video said. In the clip, Nets players can be seen running up and down the court, just like in a regular basketball game, but in this view, they’re digital.

The Nets are the first pro sports team to have the technology, YES Network said. A representative from the team did not immediately respond to Insider’s request for comment. The Nets official Twitter account, however, retweeted YES Network’s original post on the new technology. 

The metaverse only recently came into mainstream conversation after the company formerly known as Facebook rebranded to Meta as a sign of its push into immersive virtual realities. Goldman Sachs analysts recently predicted the metaverse represents an eventual $8 trillion market, as sectors like video games dive into the growing trend. 

Metaverse video games like Axie Infinity, Sandbox and Decentraland have grown in popularity, and each of their native tokens have soared in value compared to other cryptocurrencies amid growing hype around the concept.

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